What is a Market Research Panel?Customer research panels are pre-recruited groups in an audience of interest,
willing to participate in marketing research via focus groups, surveys, or
usability tests. Panel members might be current customers, sales leads,
prospective customers, or members of an identified target segment your company
wishes to target.
In some arrangements, an incentive in the form of cash or gifts is offered for
joining a panel or participating in a certain number of surveys.
Building a consumer or business research panel, through periodic online or phone
surveys, is a good way to tap a reliable source of primary marketing
information. Customer survey panel is an excellent tool for building your
marketing plan, marketing strategy, or overall business strategy by first
scanning for strategic opportunities.
With rise of privacy concerns among the general public, the customer research
panel approach is often viewed as a sound alternative to the use of fresh,
random sample. Probability samples through phone interviews are sound theory yet
impossible to execute without extreme costs.
For customer research panels to offer advantages, however, they require
excellent management, security, screening, and member replacement. |
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Market Research Panel Manager
The Panel Manager software is designed for managing a Business
or Consumer Research Panel. Start your market research quickly and manage your
panel without custom programming. Deliver the results at a fraction of time and
money required with custom programming.
The major features are:
- Panel database. The database is located in the privacy and security of your local workstation or
company database server, away from the Internet security risk
- A Web interface for panelist recruitment, panel surveys and reporting
- Incentive eligibility management
- Panelist communication via email and postal mail
- Panelist selection for mailing by eligibility, count or random
- Built-in mass email capability, no third party email provider is necessary
- Panelist behavior tracking for brand comparison marketing studies
- Automatic panelist aging
- Built in reporting
- External system data import and export interface.
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